Snapchat Launches New AI Video Tool At Annual Partner Summit: All Details
Snapchat is rolling out innovative updates to enhance user experience and empower creators. These updates were revealed during the 6th annual Snap Partner Summit on September 17. Snap plans to introduce a new AI feature—a video-generating tool that will predict what users look like in the future, much like the TikTok old-age filter. Read the details inside.

The new tool, which has yet to be officially named, leverages advanced artificial intelligence technology to generate short-form video content automatically based on user input. Users can provide text prompts or select from various templates, and the AI will then create personalized video clips that incorporate relevant visuals, music, and effects.
Snapchat's CEO, Evan Spiegel, highlighted the potential of this new tool to revolutionize users' interactions with the platform. "We believe that AI can transform how we communicate and consume content," Spiegel said. Our new video tool is just the beginning of what we can achieve with this technology."
The AI-powered video tool is expected to have a wide range of applications, from helping users create engaging content for their Stories to assisting businesses with marketing and advertising campaigns. Snapchat hopes the tool will attract new users and increase user engagement.
While the specific details of the new tool are still being revealed, Snapchat has indicated that it will be available to individual users and content creators in the coming months. The company has partnered with several third-party developers to explore additional use cases and integrations.
As Snapchat continues investing in AI technology, the company is positioning itself as a leader in the rapidly evolving digital landscape. The new video tool represents a significant step forward in Snapchat's efforts to provide innovative and engaging experiences for its users.