WhatsApp Adds Meta Verified to Small Businesses in India; Check Out All Details Here
Meta-owned messaging service WhatsApp, has announced that small businesses in India will now be able to participate in its Meta Verified program. The purpose of this program is to assist companies in establishing their legitimacy and expanding their platform audience. There will be an addition of a blue checkmark to the company name and profile picture, signifying its legitimacy. Read more.

WhatsApp's Meta Verified for Small Businesses
With the WhatsApp Business app, Meta has opened up the Meta Verified subscription to all eligible small businesses in India. This service provides account support, a verified badge, protection against impersonation, and premium features that enhance customer engagement and increase brand visibility.
Businesses will find it simpler to share this on websites and social media since the verified badge will also be visible on WhatsApp Channels and Business pages.
Customised Text for the WhatsApp Business
WhatsApp started allowing small businesses in India to send customized messages to their customers on September 12, 2024. These messages could be appointment reminders, birthday wishes, or updates about holiday sales.
With the help of this feature, which costs money, companies can schedule the timing of messages containing the customer's name and bespoke call-to-action buttons.
WhatsApp Bharat Yatra Initiative
Additionally, Meta is also aiming to provide hands-on training to small businesses in tier 2 and tier 3 cities across India under its "WhatsApp Business Yatra."
This course will primarily assist companies with setting up their WhatsApp Business accounts, making catalogs, and learning how to make advertisements that point to WhatsApp directly. In addition, Meta intends to develop a "resource center" on their website that will act as a convenient hub for these companies to access tutorials.
Apart from these, Meta also emphasized on the importance of maintaining “meaningful and valuable” customer relationship on WhatsApp without bombarding users with messages. They also shared some valuable insights on how to build customer relations including seeking customer permissions for promotional messages, be mindful of timing as well as use analytics to assess what is effective and determine the right messaging frequency.